Replace your job with your side project in 9 months.

It's not actually rocket science..if you're crazy enough to commit daily.

There is an army of Software Engineers who are trying to make their side projects look like finished products with AI. I know because I was one as well. At the same time we can't get out of our day jobs because our side projects are not making any sales.

And with AI it's worse because building stuff is easier than ever and that's a sure way to token-procrastination (I'm coining this one)

I won't kid you, it's not easy and most won't make it but there is an actual plan for it.

In the case study, I'll show you:

  • Why my friend, really solid engineer, super smart, made 0 new sales for 6 years with a product his customers love
  • The 1 question I asked him every week, and the well-structured, thought-through, strong reasons he always had not to do it
  • Why he was going after 5 markets at once, and why that's just busy work
  • The tech debt trap: if you try to fix all of it, you will not ever make any money
  • His HubSpot connected to Claude, recording calls, transcribing, writing cold emails. All the intelligence was there but he never picked up the phone.
  • Why we engineers hate selling, and why the really successful people don't sell "like that" at all
  • The 1-month plan: 1 priority every day, and me live on his calls
  • Why figuring it out alone is like debugging with no console

Written by Roman Velic, an engineer who got poisoned by sales, who:

  • Spent 20+ years in Software Engineering, 10+ years leading teams as Director of Engineering & Product
  • Ran engagement for years, looking at funnels and where people drop off, with lots of colleagues in marketing and sales
  • Had 4 different startups. They always failed, because he just kept building
  • Helps engineers get to better jobs, to buy them time for their side projects
  • Took his friend from 6 years without a new sale to +$2,500 ARR in the 1st month
  • Left corporate 9 months ago, and doesn't have a job anymore. His own business pays his bills

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